HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS

Digital Marketing Case Studies:
What Happens When Strategy Meets Execution

I’m not going to show you before/after mockups or theoretical results. 

What you’ll find on this page are two real campaigns — real clients, real numbers pulled directly from live dashboards — and a breakdown of exactly what drove the results.

No agency spin.

No inflated projections.

Just what happened when someone who treats client ad spend like their own money runs the campaigns.

Two Campaigns. Two Industries. Proven Results.

Digital Marketing Case Study: 275% Revenue Growth for a Flooring E-Commerce Brand

Industry: Building Materials / E-Commerce

Services: SEO, PPC, Web Development, Social Media, Email Marketing

Timeline: 7-Year Engagement

The Short Version: Hurst Hardwoods came in competing against Home Depot, Lowe’s, and Floor & Decor with a website that had no SEO strategy behind it. Seven years later, they’re a national leading wood, laminate, and vinyl flooring wholesaler, shipping 700+ orders a month at $45M+ in annual revenue — outranking the big boxes on their core product terms.

Results at a Glance:

275% Revenue Growth

$12M to $45M in annual revenue over a 7-year engagement.

700+ Orders Fulfilled Per Month

From a regional wholesaler to a national shipping operation handling hundreds of orders weekly.

2,411+ SKUs Optimized for Search

Every product page built for both search visibility and conversion — no duplicate content, no wasted pages.

49% Google Ads CTR Improvement

Tighter ad copy and better keyword targeting drove nearly double the click-through rate on core campaigns.

63% Reduction in Google Ads CPC

Cost per click dropped from $4.58 to $1.68 — same budget, significantly more traffic.

Outranking Home Depot, Lowe’s, and Floor & Decor

A family-owned wholesaler beating national chains on their core product keywords — without a national marketing budget.

Google Ads Case Study: 81% Cost Per Lead Reduction in 60 Days for a Luxury Transportation Company

Industry: Transportation / Local Services

Services: Google Ads Management

Timeline: 60-Day Campaign Rebuild

The Short Version: Larry’s was running a Google Smart Campaign on autopilot — $110 per lead, 0.77% conversion rate, thousands of clicks going nowhere. I rebuilt the account from scratch. Sixty days later: $21 cost per lead, 14.58% conversion rate, 243 leads per month.

Results at a Glance:

81% Reduction in Cost Per Lead

Cost per lead dropped from $110.78 to $21.04 — in 60 days.

27x Increase in Monthly Lead Volume

From roughly 9 leads per month to 243 — same market, rebuilt campaign structure.

18.9x Conversion Rate Improvement

0.77% to 14.58% — because high-intent traffic converts, and Smart Campaigns don’t deliver high-intent traffic.

1.9x Click-Through Rate Improvement

CTR jumped from 6.19% to 11.76% with tighter ad copy targeting people actually looking to book a luxury car service.

Your Small Business Could Be the Next Case Study

These aren’t cherry-picked wins from a portfolio of hundreds of clients. This is what consistent, hands-on digital marketing looks like when someone actually gives a damn about your results.

If your Google Ads are burning budget without converting, or your website exists but doesn’t generate leads — let’s talk.

First step is a free strategy session where I look at what you have and tell you exactly what I’d change.