Home » Free Google Ads Audit
Most Google Ads accounts waste 25-40% of their budget on clicks that’ll never convert. Wrong keywords. Bleeding broad match. No conversion tracking. Landing pages that leak like a sieve.
You’re spending money every day wondering if it’s actually working. The dashboard shows clicks—but where are the leads?
I’ll tell you exactly what’s wrong. Free audit. Written report. No pitch, no pressure.
I’ve managed $350K+ in annual Google Ads spend for small businesses across Tampa Bay. When I audit your account, you get the same analysis I’d run if you were a paying client—because if your ads are set up right, I’ll tell you that too.
What you get:
This audit is yours to keep, no strings attached. Use it to fix things yourself, take it to your current agency, or work with me if it makes sense. Your call.
You’re spending $1,000+ per month on Google Ads and not sure it’s working.
Clicks are happening. Spend is happening. But leads? Customers? That’s the question. If you can’t confidently say your Google Ads are profitable, you need an audit.
Your agency or freelancer won’t show you what’s actually happening.
They send you a dashboard with charts and colors, but when you ask “are we wasting money?”—crickets. If you don’t have full transparency into your account, something’s off.
You’re managing Google Ads yourself and feel like you’re guessing.
You set it up, it’s running, but you have no idea if your bid strategy makes sense or if you’re targeting the right keywords. DIY is great—but not when you’re spending blind.
You just inherited a Google Ads account and want to know if it’s a disaster.
New marketing role, took over from the last person, or bought a business with Google Ads already running? Get the audit before you spend another dollar on someone else’s mess.
This isn’t a 30-second automated tool scan. I personally review your account the same way I’d diagnose a client’s campaigns—then you get a written report breaking down exactly what I found.
Are your campaigns organized for performance, or did someone just throw everything into one campaign and hope? I'll show you if your structure is helping or hurting.
Which keywords are burning budget on irrelevant clicks? Which high-performers are you under-bidding? I pull your actual search terms report and show you the waste.
Are your ads compelling enough to earn clicks from the right people? Or generic enough that you're attracting tire-kickers? I'll rate what's working and what's not.
Your ad might be perfect, but if your landing page doesn't convert, you're paying for nothing. I check the conversion path—does it leak or does it close?
Most small business Google Ads accounts can't even measure ROI because tracking isn't set up right. I'll tell you if you're flying blind.
Where is your money actually going? I break down spend by campaign and show you if you're investing smart or just feeding Google's algorithm.
What are your competitors doing in Google Ads? I benchmark your performance and show you where you're winning (or getting crushed). Want the full competitive picture? See how paid and organic search work together.
Three steps. No hoops, no commitments, no surprises.
Use the calendar above or fill out the form.
Takes 30 seconds.
I’ll send you instructions for granting read-only access to your Google Ads account.
You grant temporary read-only access (you stay in full control—I can’t change anything).
I pull your data, review your campaigns, and run the same diagnostics I use for paying clients.
Timeline: 3-5 business days.
I send you a findings report with specific issues ranked by priority.
High CPC with low conversions?
Missing negative keywords? Broken conversion tracking?
It’s all in there.
Then we hop on a call and I walk you through it.
If I find your ads are running clean and you just need to let them cook, I’ll tell you that.
If I find a disaster, I’ll tell you that too.
Straight answers, no BS.
Here’s what Tampa Bay business owners have said after getting their accounts audited and optimized:
When you grow, I grow. That’s the model. Month-to-month contracts, transparent pricing, and results you can measure.
If you’re wondering whether this audit is legit, what it costs, or what happens next—here’s the straight answer to every question I get.
Yes.
Zero cost.
No credit card, no “trial period”.
No bait-and-switch.
You get a real written report with real findings whether you hire me or not.
I do this because most small business owners have no idea if their Google Ads are set up right—and the people running them (agencies, freelancers, or the business owner themselves) aren’t always honest about what’s broken.
The audit gives you the truth.
What you do with that truth is up to you.
Read-only access.
That’s it.
You grant temporary viewer permissions through Google Ads (takes 60 seconds).
I can see your campaigns, keywords, spend, and performance data—but I can’t change anything, pause anything, or touch your account in any way.
After the audit, you can revoke access instantly if you want.
You stay in full control.
3-5 business days from the time you grant access to when you get the written report.
I’m not running your account through an automated tool and spitting out a generic PDF.
I’m personally reviewing every campaign, ad group, keyword, and bid strategy the same way I would for a paying client.
That takes time—but you get a real diagnosis, not a surface scan.
We schedule a call and I walk you through the findings. I’ll explain what’s broken, what’s working, and what I’d prioritize if it were my account.
Then you decide what to do:
–Fix it yourself using the report (totally fine—I give you the roadmap)
–Take it to your current agency and make them explain why they missed this stuff
–Hire me for ongoing PPC management or SEO services if the audit makes sense and you want someone who actually cares about ROI.
No pressure. No 12-month contract trap. If we work together, it’s month-to-month. You can fire me anytime.
Not during the audit.
I’ll give you the findings, walk you through what I found, and answer your questions.
If you ask “what would it cost to have you manage this?”—I’ll tell you.
But I’m not going to pitch you a $10K retainer on a call you booked for a free audit.
If your Google Ads are running fine, I’ll say that.
If they’re a mess and you want help fixing it, we can talk about PPC management.
But the audit itself? No sales pitch, no pressure.
Then I’ll tell you that.
If your campaigns are structured well, your keywords are tight, conversion tracking is solid, and you’re not bleeding budget—I’m not going to invent problems just to sell you management.
I’d rather tell you the truth and earn your trust for the future than BS you into a contract you don’t need.
Automated tools check surface-level metrics and spit out generic recommendations.
They can’t tell you why something’s broken or what to prioritize.
I personally review your account with 10+ years of hands-on Google Ads experience managing over $350K in annual spend.
I know what small business accounts look like when they’re set up right—and I know the 6-7 mistakes that burn 80% of the budget.
You get a human expert diagnosis, not a robot checklist.
Your Google Business Profile is just as important as your ad campaigns for local lead generation.
If your GBP is unclaimed, incomplete, or collecting dust, you’re leaving local leads on the table — even while your ads run.
Check out our Google Maps optimization services to close that gap.
Answer a few questions about your account and I'll estimate where your budget might be leaking — based on the issues I see in 80%+ of the accounts I audit.
These estimates come from managing $350K+ in annual ad spend and auditing accounts across dozens of industries over 10+ years. Unlike generic calculators, your answers directly shape the results:
Quality Score (adjusted by bidding strategy + optimization frequency): Accounts that haven't been optimized recently tend to have lower Quality Scores (5/10 avg). Improving to 8/10 through better ad relevance and landing pages cuts CPC ~35%. Search campaigns with smart bidding (Max Conversions, Target CPA) partially compensate. Smart Campaigns get the heaviest penalty — they offer no control over ad relevance or landing page optimization.
Match type waste (adjusted by your match types + negative coverage): Exact/phrase match with active negatives is the cleanest setup — near zero waste. Broad match without negatives can waste 20%+ of your budget on irrelevant searches. Broad match paired with smart bidding and active negatives fares better, but still carries risk in most small business accounts. Smart Campaigns give you no keyword targeting control at all.
Negative keyword waste (adjusted by your management frequency): Active weekly management keeps waste around 3%. No management means ~20% of clicks are typically irrelevant. Smart Campaigns don't support negative keywords — there's no way to block bad traffic.
Conversion rate gap (adjusted by bidding strategy): If your conversion rate is below your industry benchmark, I calculate the opportunity cost. Max Conversions and Target CPA strategies get a reduction here since they actively optimize for conversions. Smart Campaigns don't get this discount — they claim to optimize but frequently deliver inflated CPAs.
When you select "Not Sure": I use moderate assumptions rather than worst-case. I'd rather underestimate waste than overstate it — your trust matters more than a scary number.
Your actual numbers depend on your specific account setup. The only way to know for sure is a detailed audit — which I do free, with zero obligation.
Not sure how much of your budget is bleeding out right now? Answer 4 quick questions about your bidding strategy, match types, and optimization frequency, and I’ll estimate your monthly waste based on what I’ve seen managing $350K+ in annual ad spend.
Takes 60 seconds. No email required.
You’ve been wondering if your Google Ads are working. Now you can find out.
No cost. No obligation. No pitch. Just the truth about where your money’s going.