HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS
HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS
Keyword research, content strategy, competitive analysis, and content audits — the intelligence layer that makes your SEO and PPC campaigns actually work.
Most businesses creating content are guessing.
They pick topics based on gut feelings, write what competitors are writing, or ask ChatGPT to generate something — then wonder why none of it ranks or brings in leads.
The problem isn’t the content. It’s the intelligence behind it.
I build keyword strategies using competitive data, not free tools and assumptions.
Every deliverable starts with the same question: what are your ideal customers actually searching for, and where’s the gap between what they need and what you’re publishing?
That’s the foundation everything else builds on — your SEO campaigns, your PPC targeting, your content calendar, your competitive positioning.
Get the research right, and the rest follows.
Every service on this page is available as a standalone deliverable — order online, submit your project details, and receive your completed research within days.
No discovery calls required, no proposals, no waiting. Just competitive intelligence built on SEMRush data, delivered to your inbox.
Here’s what I see over and over: a business hires an agency for content, and within a month they’re publishing blog posts targeting keywords they’ll never rank for.
Or they’re creating content around topics nobody’s searching for.
Or — worst of all — their new content is cannibalizing their existing pages and dragging everything down.
Most content strategy services skip the research and go straight to production.
They hand you a content calendar full of topics that sound good but aren’t backed by competitive data.
There’s no keyword gap analysis, no cannibalization check, no understanding of where your actual ranking opportunities live.
It’s like building a house without surveying the lot first.
I take a different approach.
Before a single word gets written, I run the competitive intelligence — what your market is searching for, what your competitors rank for that you don’t, where the gaps are, and which opportunities give you the best shot at page-one rankings with the least resistance.
That’s what a website content strategy looks like when it’s built on data instead of assumptions.
The result? Content that ranks because it was designed to rank.
Not content that exists because someone needed to fill a publishing schedule.
That’s the intelligence layer behind every effective search engine marketing campaign.
Every service below is a standalone deliverable you can order individually — no monthly commitment required.
Each one is built using the same professional intelligence stack: competitive data, custom analysis workflows for efficiency, and expert review to make sure the strategy actually makes sense for your business.
Not a ChatGPT prompt and a prayer.
Real competitive intelligence from professional tools.
Comprehensive intelligence — clustered topic groups, pillar page mapping, competitor gap analysis, and a prioritized strategy document telling you exactly which keywords to target, in what order, and with what type of content.
Strategic blueprints for individual pieces of content. Primary, secondary, and tertiary keyword targets with volume and difficulty data. Competitor SERP analysis. Content structure recommendations, internal linking strategy, and cannibalization checks. Available individually or as coordinated bundles.
Full website content audit and Google Search Console data. Content quality assessment page by page, keyword cannibalization checks, thin content identification, internal linking gap analysis, and a prioritized action plan telling you what to keep, fix, consolidate, or cut.
Organic research on 3-5 of your competitors. Traffic analytics comparison, keyword gap analysis, content gap identification, backlink profile comparison, and a ranked opportunity list. Covers both organic and PPC competitor analysis in a single report.
The full package — competitive keyword gap analysis, site audit, multi-cluster keyword strategy, 90-day content roadmap, content architecture mapping, and blog topic recommendations. The blueprint your content marketing team follows for the next quarter.
Full keyword research plus a 90-day content calendar with topics, target keywords, content types, and publishing cadence. Includes 10-15 detailed content briefs, topic cluster mapping, and a priority publishing sequence. The "hand it to your writer and go" deliverable.
Published pricing because I respect your time. No “schedule a call to learn more” games.
My pricing reflects a performance partnership model. These are project-based deliverables — you order what you need, get the intelligence, and use it to grow. When you see results, you come back for more. When you grow, I grow. That’s the model.
Every price listed is a starting point. Most projects land at or near the listed price unless your industry is unusually competitive or the scope requires additional depth.
Important: These are project-based deliverables with one-time pricing — not monthly retainers. You order what you need, when you need it.
Start small if you’re not sure.
A single Content Brief at $99 shows you exactly what data-driven content planning looks like.
See the quality.
Then decide what’s next.
Best for: Businesses that need a strategic blueprint for a single piece of content — one blog post, one landing page, one service page.
Includes:
Delivery: 1-2 business days
Best for: Teams planning a content sprint — 5 strategically coordinated pieces that work together as a system instead of 5 random blog posts.
Includes everything in Content Brief, plus:
Delivery: 3-5 business days
Best for: Businesses that need a complete keyword roadmap before building or overhauling their content strategy.
Includes:
Delivery: 2-3 business days
This isn’t a spreadsheet of 500 keywords dumped into your inbox. It’s a prioritized roadmap showing which keywords to target, in what order, with what type of content — backed by competitive difficulty data so you’re not chasing terms you can’t win.
Best for: Businesses that have been publishing content for 1+ years and need to know what's working, what's hurting them, and where the untapped opportunities are.
Includes:
Delivery: 3-5 business days
What is a content audit? It’s a diagnostic for your existing content — the equivalent of a mechanic putting your car on the lift before recommending repairs. You get a content audit checklist of everything that needs fixing, ranked by impact, so you know exactly where to focus first.
Not sure if you need one? Read my guide: What Is a Content Audit? (And How to Know If You Need One).
Best for: Businesses that want to know exactly what their competitors are doing in search — organic and paid — and where the gaps are.
Includes:
Delivery: 3-5 business days
Think of it as SEO competitor analysis services and PPC competitor analysis in a single report — who’s winning organically, what they’re bidding on, and where paid and organic strategies intersect.
Best for: Growth-focused businesses ready for a full competitive intelligence package and a 90-day content roadmap built on data, not editorial guesses.
Includes:
Delivery: 5-7 business days
This is what a content strategy development agency delivers when the strategy is built on competitive intelligence instead of editorial intuition. It’s the blueprint your content team follows for the next quarter — every topic chosen because the data says there’s an opportunity worth pursuing.
Best for: Businesses that want the complete "hand it to your writer and go" package — research done, strategy set, calendar mapped, briefs written.
Includes everything in Keyword Research Package, plus:
Delivery: 5-7 business days
Content marketing strategy services start here — with the plan that makes execution predictable.
Every project is slightly different. Here’s what moves the needle on scope and cost:
A standard competitor keyword gap analysis covers 3 competitors.
If you’re in a dense market and want 5-7 competitors analyzed, the scope — and the intelligence you receive — expands.
More competitors means more data points, more gap identification, and a more complete picture of your competitive landscape.
A local service business targeting 50-100 keywords is a different project than an e-commerce brand competing for 500+ product-level terms.
The depth of enterprise-grade keyword clustering and gap analysis scales with your market.
Some industries have 30 players competing for the same 20 keywords.
Others have clear whitespace.
More competitive markets require deeper analysis to find the ranking opportunities worth pursuing — and that takes more research time.
Ordering multiple services together (say, a Content Audit + Competitor Analysis + Content Strategy) often makes more sense than ordering them separately.
I’ll typically scope a combined engagement at a better rate because the research compounds — the audit informs the competitor analysis, which feeds the strategy.
If you need SEO strategy consulting across multiple service lines, a combined engagement saves you money because I’m not starting from scratch on each deliverable.
Every deliverable uses the same professional stack: enterprise-grade competitive intelligence tools for data extraction, custom analysis workflows for processing large keyword datasets, and my own expert review layered on top.
This is the difference between professional keyword research and what you’d get from free tools or a generic AI prompt.
The tools do the heavy lifting.
I do the strategic thinking.
I don’t hide behind vanity metrics. Here’s what data-driven keyword strategy actually produces:
The keyword research wasn’t a one-time project — it was an ongoing intelligence system.
Quarterly gap analyses, monthly performance reviews, constant refinement based on what was working and what competitors were doing.
That’s the same approach behind every deliverable on this page.
You’re looking at the proof right now.
See the full Hurst Hardwoods case study →
These are the questions I hear most from business owners evaluating SEO strategy consulting and keyword research services.
If yours isn’t here, reach out — I’m happy to talk through it.
A content audit is a systematic review of every piece of content on your website, evaluated against performance data from Google Search Console and competitive benchmarks from industry-leading intelligence platforms.
It answers the questions most business owners can’t:
Most businesses have content problems they don’t know about — thin pages hurting domain authority, keyword cannibalization splitting their ranking power across multiple URLs, and outdated content sending the wrong signals to search engines.
A content audit finds all of it and delivers a prioritized action plan so you know exactly what to fix first.
If you’ve been publishing content for more than a year without an audit, you almost certainly have ranking opportunities sitting untapped — and problems quietly undermining your SEO performance.
Free keyword tools give you a fraction of the data with none of the competitive context.
They’ll tell you a keyword gets searched 1,000 times a month — but not that 15 established competitors already rank for it with domain authority you can’t touch, or that a lower-volume variation has almost zero competition and stronger commercial intent.
ChatGPT can suggest keywords, but it’s working from general language patterns — not live search data, not real competitor rankings, not actual difficulty scores.
It doesn’t know your existing keyword footprint, so it can’t warn you about cannibalization.
It can’t run a keyword gap analysis against your competitors because it doesn’t have access to their data.
Professional keyword research follows keyword research best practices using enterprise-grade tools that provide real-time competitive data — actual search volumes, keyword difficulty based on live SERP analysis, competitor domain authority, content gaps, and traffic estimates.
Want to see exactly what a professional engagement includes? Read our buyer’s guide to keyword research services.
That’s the intelligence layer that turns “content ideas” into a ranked strategy.
The content optimization services that follow become predictable instead of hopeful.
The foundation is SEMRush — the same enterprise-grade platform used by top agencies and in-house marketing teams at major brands.
It gives me access to real-time competitive data that free tools simply don’t have: live keyword difficulty scores, competitor traffic estimates, content gap analysis, and domain-level authority metrics.
On top of that, I’ve built custom analysis workflows that process large keyword datasets efficiently — organizing thousands of keywords into actionable clusters, running cannibalization checks across your existing pages, and matching keyword opportunities to specific content types and page architectures.
The combination of professional-grade tools and expert analysis is what separates this from DIY research.
The tools do the heavy lifting. I interpret it, apply competitive context, and build the strategy your team can execute.
Absolutely.
B2B content marketing strategy follows the same intelligence-first principles — the keywords are different, the buyer journey is longer, and the content types shift toward thought-provoking resources, case studies, and comparison content, but the underlying research methodology is identical.
In fact, B2B keyword research often reveals even bigger opportunities because fewer competitors are doing it well.
Most B2B companies are still producing content based on what their sales team thinks prospects care about, not what the search data actually shows.
That gap between assumptions and data is where the ranking opportunities live.
The Keyword Research Package and Content Strategy Development services both work for B2B — the research naturally adapts to your industry, your buyer personas, and your competitive landscape.
A content brief is a tactical document for one piece of content — one blog post, one landing page, one service page.
It tells you the exact keywords to target, how to structure the content, what competitors are ranking for, and how this piece connects to your existing site through internal links.
It’s the content strategy framework at the individual content level. Price: From $99.
A content strategy is the full competitive picture.
It’s a multi-month roadmap covering your entire keyword landscape — where you’re strong, where you’re weak, where the gaps are, and what to publish in what order to build topical authority systematically.
It includes the competitive analysis, the keyword clustering, the architecture mapping, and the prioritized publishing plan. Price: From $1,499.
Think of it this way: a content brief is one move in the chess game. A content strategy is the entire game plan.
The keyword research itself is delivered within 2-7 business days depending on the service you order.
But “showing results” in terms of rankings and traffic depends on what you do with the intelligence.
If you’re using the research to inform new content creation, expect 2-4 months for new pages to begin ranking — Google needs time to discover, index, and evaluate fresh content.
For content audit findings applied to existing pages, you’ll often see movement within 4-6 weeks as Google re-evaluates optimized content.
The keyword strategy itself provides value immediately — it tells you exactly where to invest your content resources for the highest return. The compounding effect is what makes it powerful: each piece of content built on solid research strengthens the next.
Six months of strategy-driven content production delivers dramatically different results than six months of guessing.
Citations are important—but they’re separate from Google Business Profile optimization and management.
Most businesses get this backwards: they spend $500 on citations and $0 on actually optimizing their GBP.
Then they wonder why they’re not ranking.
My approach: I focus on what actually moves the needle first—profile optimization, posting, reviews, and engagement signals.
These are the ranking factors that got my own profile to #1 in multiple categories after just 2 weeks.
For citations, I offer three add-on options depending on your needs and budget:
*Option #1 → Citation strategy plan ($149) — I give you the complete roadmap, you handle submissions
**Option #2 → Automated listing management ($299 setup + $79/month) — Tool handles everything automatically
Most clients choose option 2 because it’s automated and requires zero ongoing effort after setup.
Every keyword you’re not targeting is traffic your competitors are capturing. Every piece of content published without research is a bet placed without looking at the odds.
You don’t need more content. You need smarter content — built on competitive intelligence that shows you exactly where the opportunities are.
Start with a Content Brief for $99 and see what data-driven planning looks like. Or book a free strategy call and I’ll walk you through what I’d recommend based on where your business stands today.
Already running Google Ads? Start with a free Google Ads audit to find out if your campaigns are set up for success.
