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You’re letting ChatGPT write your future.
But, without a strategy — respectfully — it’s just digital garbage.
No clusters, no plan—just noise Google ignors.
This is the real playbook—the competitive intelligence that tells you which topics are worth pursuing, which keywords to target for each one, how all the pieces connect architecturally, and what sequence to publish in for maximum impact.
This is the full package — competitive gap analysis across 3-5 competitors, site audit, multi-cluster keyword strategy, and a 90-day content roadmap built entirely on data from SEMRush and Google Search Console.
The blueprint your content team follows for the next quarter.
Every keyword your competitors rank for that you don't, prioritized by volume and difficulty. Proven demand where you're currently invisible.
Which pages perform, which underperform, where cannibalization exists, and what technical issues are limiting your content's potential.
Your keyword opportunities organized into topic clusters spanning your entire addressable search landscape, with pillar and supporting content mapped to each.
Specific topics backed by search volume, difficulty, competitive gap data, and content format recommendations. Not guesses — data.
Topics, target keywords, content types, and priority sequencing for the next quarter — every item backed by competitive intelligence, not gut feelings.
How all content pieces connect — pillar pages, supporting content, internal linking pathways, and topic cluster relationships mapped into a cohesive structure.
Tell me about your business, your content goals, your competitive landscape, and your current content production capacity. If you can grant Google Search Console access, I’ll pull real performance data for your existing content.
Competitive gap analysis, site audit, keyword clustering, content architecture mapping, and roadmap development. This is the most comprehensive deliverable I offer — every piece of intelligence feeding into a single actionable plan.
Your completed strategy arrives at your email within 5-7 business days as a structured document covering competitive findings, keyword clusters, content architecture, and the 90-day roadmap. I include a 15-minute walkthrough call to go through the strategy, answer questions, and make sure your team is equipped to execute.
A content strategy is only as good as the context behind it. The more I understand about your business, your goals, and your current situation, the more precisely I can map your opportunities.
These are the questions growth-focused business owners ask before investing in a data-driven content strategy.
The Keyword Research Package maps your keyword landscape — which terms to target and in what order. Content Strategy Development goes significantly deeper. It includes the keyword research, but adds a full competitive gap analysis, site audit, content architecture mapping, and a 90-day execution roadmap. Think of the Keyword Research Package as “here’s what to target” and Content Strategy as “here’s exactly what to build, in what order, and how everything connects.”
No. The strategy is designed to work regardless of your production capacity. If you’re a solo business owner writing your own content, the roadmap tells you exactly what to create and in what order — no wasted effort. If you have a team or a writer, the strategy gives them a complete blueprint. And if you’re not producing content yet, this tells you exactly where to start and what to prioritize when you’re ready.
This deliverable is the strategy and roadmap. Execution — writing the content, building the pages, managing the ongoing SEO — is a separate engagement through my SEO retainer packages or content marketing services. Many clients start with the strategy to see the plan before committing to ongoing production. That’s the right approach.
Guaranteed delivery within 7 business days—or your money back. Period.
Want the strategy and a ready-to-execute content calendar? The Content Calendar package includes everything in the Keyword Research Package plus a 90-day publishing calendar with 10-15 detailed content briefs, topic cluster mapping, and a priority publishing sequence. The “hand it to your writer and go” deliverable.