HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS
HIGH-VOLTAGE MARKETING POWERING DATA-DRIVEN RESULTS
Your competitors are throwing content at the wall, hoping something sticks.
You need a strategy that actually drives revenue.
That’s why I don’t create your social media content — I build the strategy behind it, manage your paid campaigns, and track what’s actually working.
You get the roadmap, the ad management, and the performance data.
Your team handles the posting.
Real strategy.
Real ad performance.
Real ROI tracking.
Not vanity metrics that look good in reports but don’t move the needle.
You’ve tried the templates.
Downloaded the content calendars.
Maybe even hired an agency that promised “viral content” and delivered recycled stock images with generic captions for $2,000/month while the phone stayed quiet.
Here’s what nobody tells you: social media marketing isn’t about posting more.
It’s about having the right strategy, the right paid amplification, and the right tracking to know what’s actually generating leads.
Most businesses treat social media like a content production task.
Post something.
Anything.
Check the box.
Or they throw money at an agency that creates pretty graphics with no connection to actual business goals.
But content without strategy is noise.
And posting without paid amplification in today’s algorithms means you’re shouting into a void.
I approach social media marketing differently.
I build the strategic framework first — audience targeting, platform selection, content direction, and paid campaign structure.
I manage the paid campaigns that put your message in front of the right people.
I track everything so you know exactly what’s generating leads and what’s burning time.
Your team (or a content creator I can recommend) handles the daily posting, guided by the strategy I’ve built.
You get the plan.
Not another content mill.
When Thunderstrike Marketing builds your social media strategy and manages your paid campaigns, here’s everything you receive:
Instagram rewards different content than LinkedIn. TikTok's algorithm has nothing in common with Facebook's. I build strategies that respect those differences instead of copy-pasting the same approach across every platform — covering audience targeting, content direction, posting cadence, and hashtag frameworks customized to where your customers actually spend time. You get a clear playbook your team can execute with confidence.
You'll know exactly what to post, when to post it, and what format works best for each platform. I build quarterly content calendars with topic clusters, format recommendations, and strategic themes tied to your business goals — not random "National Pizza Day" posts. Your team creates the content. I make sure it's the right content.
I dig into who your ideal customers actually are on social — demographics, behavior patterns, competitor audiences, engagement trends, and what's working in your market. This research feeds directly into your strategy, your paid targeting, and your content calendar priorities. You'll stop guessing who you're talking to and start reaching the people who actually buy.
Before building strategy, I audit your current social presence — profile optimization, branding consistency, competitor positioning, and untapped platform opportunities. This becomes the baseline for everything else. Most businesses have low-hanging fruit sitting in their profiles that takes 30 minutes to fix and immediately improves credibility.
This is where I get hands-on. I build your ad campaigns, set up audience targeting, manage your spend, run A/B tests, and optimize for the metrics that matter — leads, sales, and ROAS. Not impressions. Not reach. Revenue. From campaign structure to pixel setup to ongoing optimization, I treat your ad budget like it's coming out of my own pocket.
Monthly reporting that answers the only question that matters — is this generating leads and revenue? I track cost per lead, conversion rates, and ROAS. If a metric doesn't connect to your bottom line, it doesn't make the report. Every report comes with specific recommendations, not just numbers.
My pricing reflects a performance partnership model.
I start fair because I’m betting on delivering results that grow your business — when you grow, you reinvest in what’s working, and we both win.
The packages below reflect base deliverables. Each client’s needs are unique — additional customization beyond package scope may require additional investment.
Best for: Businesses that need a professional social media strategy and performance tracking on 1-2 platforms before investing in paid campaigns.
Includes:
Timeline: Ongoing monthly engagement
Best for: Businesses ready for multi-platform strategy with paid social campaign management and monthly optimization.
Includes everything in Social Foundation, plus:
Recommended minimum ad spend: $1,000+/month for meaningful data
Timeline: Ongoing monthly engagement
Recommended Duration: 6+ months for campaign optimization momentum
Ad spend: Paid directly to platforms (separate from management fee)
Best for: Businesses running paid social on multiple platforms who need someone obsessing over their ROAS across every channel.
Includes everything in Social Growth, plus:
Recommended minimum ad spend: $2,500+/month
Timeline: Ongoing monthly engagement
Ad spend: Paid directly to platforms (separate from management fee)
Every small business has unique social media marketing needs. Here’s what affects final investment:
When you email me, I respond. When you call, you’re talking to the person who’s actually building your strategy and managing your campaigns—not an account manager reading from notes.
Large agencies bill you for layers: project managers, account reps, junior staff, senior staff. Every layer adds cost and slows communication.
You pay me.
You work with me.
One person accountable for your results.
I’ve managed $350K+ in annual ad spend across Google, Facebook, Instagram, and other platforms—delivering 275% client growth and top 10% performance results.
That’s not agency-speak; that’s real money producing real outcomes.
Most solo practitioners are self-taught through YouTube tutorials.
Most agency account managers have six months of experience managing accounts they inherited.
You get senior-level expertise from someone who’s spent real money learning what works.
Each platform rewards different behaviors.
What works on Instagram gets buried on LinkedIn.
What crushes on TikTok falls flat on Facebook.
I build platform-specific strategies—not copy-paste content across channels.
Your Instagram strategy is designed for Instagram’s algorithm.
Your Facebook approach targets Facebook’s engagement signals.
Your LinkedIn content speaks to LinkedIn’s professional audience.
That expertise takes years to develop and constant attention to maintain as platforms evolve.
Here’s something most agencies won’t tell you: many hide management fees inside your ad spend or mark up what platforms actually charge.
With Thunderstrike, ad spend is always separate and paid directly to platforms.
You see exactly what goes to Facebook, Instagram, or LinkedIn—and exactly what goes to management.
No surprises.
No hidden markups.
That transparency builds the trust a real partnership requires.
Agencies optimize for profit extraction—selling the biggest package, adding scope creep charges, locking you into contracts.
I optimize for results that justify growing your investment with me.
My pricing starts fair because I’m betting on delivering value significantly higher than what you pay.
When your social media generates leads, your business grows.
When you grow, you invest more in what’s working.
When you succeed, I succeed.
That’s real economic alignment—not an agency pitch.
No 6-month, 12-month, or multi-year contracts locking you in regardless of performance.
I earn your business every single month by delivering results that justify continued partnership.
That’s confidence in my work, not legal retention tactics.
If you’re ever unsatisfied, we part ways professionally with clean handoff of all strategy documents, accounts, and campaign assets. You own everything.
These aren’t cookie-cutter strategies applied to every business the same way.
Each social media approach below was custom-built around that business’s specific goals, audience, and market position — from service providers to retailers to professional firms.
From startups across the country to established Tampa small businesses, these clients chose Thunderstrike because they needed social media strategy that generates leads — not just likes.
"Rob and Thunderstrike Marketing have been a true pleasure and blessing to work with. From concept through launch and ongoing marketing management, they deliver the best ROI, CPC, and conversions I have ever seen.
He truly gets it better than anyone. Rob is personally responsible for the most massive launch success I have ever seen from anyone in this space.
In an industry full of talkers, he actually does what he says, truly cares and exceeds all expectations, every time. ThunderStrike truly delivers and moves the needle in incredible ways.
I would also add that the communication is always amazing!
Thank you again, Rob, for all you and your team have done and continue to do for our companies.
God Bless!!
Social media marketing doesn’t work in isolation. It supports your SEO rankings, feeds your email list, gives your website something worth sharing, and turns your expertise into assets that compound over time.
When your social media strategy aligns with your business goals, every post you publish works harder for you.
Most business owners have been burned by social media agencies that overpromise flashy content and underdeliver on business results.
They’re skeptical — and they should be.
My social media marketing services are built differently — strategy-first, data-driven, and focused on the metrics that actually grow your business. I build the plan, manage your paid campaigns, and track everything.
Here are the questions I hear most from business owners considering social media marketing services:
I build the strategy and manage the paid campaigns — content creation is handled by your team or a content creator I can recommend.
Here’s why that works better: your business knows your voice, your customers, and your story better than anyone.
What you need from me is the strategic brain — knowing what to post, when to post it, what format works, and which paid campaigns to run alongside your organic content.
I give your team the playbook.
They execute it.
Honest answer: it depends on your starting point and goals.
Paid social campaigns can generate leads within days of launch — that’s one of the biggest advantages of combining strategy with paid management.
Organic reach takes 3-6 months of consistent effort from your content team, guided by the strategy I build.
During our strategy session, I’ll set realistic expectations based on your specific situation — not inflated promises designed to close the sale.
The platforms where your customers actually spend time — not every platform that exists.
Most small businesses spread themselves too thin trying to be everywhere.
During the strategy phase, I analyze your audience demographics, competitor presence, and platform-specific opportunity to recommend the right platforms.
For most Tampa Bay service businesses, that’s Facebook and Instagram.
For B2B, LinkedIn enters the mix.
TikTok makes sense for some businesses but not all.
Platform selection is part of the strategy — we nail it before your team starts creating content.
I recommend a minimum of $1,000/month in ad spend to generate meaningful data for optimization. But the right number depends on your market, your competition, and your goals.
During our strategy session, I’ll help you set a realistic budget based on what it actually costs to reach your target audience in your market.
Your ad spend goes directly to the platform — my management fee is separate and transparent.
No hidden markups.
Most of my clients are small businesses without dedicated marketing teams — I get it.
I can recommend freelance content creators who specialize in social media content production, and I’ll brief them using the strategy I’ve built so everything stays aligned.
Some clients handle content themselves using the calendars and frameworks I provide.
Either way, the strategy ensures every piece of content has purpose, not just presence.
Schedule a free 30-minute strategy session. We’ll review your current social media presence, discuss your goals, and see if a strategy-first approach makes sense for your business.
No sales pressure. No obligation. Just honest conversation about what’s possible when someone’s actually building strategy and managing your ad spend with a plan.
